Building an automatic process that helps your users learn how to properly use your product and which eliminates the error messages from the start will come a long way in showing you care.,You can accumulate information using certain methods like customer experience maps and personas, as well as user journeys.,All of these things should entail really good search engine optimization, as you’ll be able to reach more people this way and get optimal results.,Another surefire way to get psychology to work for you is to grab your users’ attention.,As soon as you make something that captures the users’ attention completely, the process doesn’t become automatic, and they actively interact with your product.
By grounding performance and compensation in agency theory, organisations prioritize pay over other motivators such as personal fulfillment and satisfaction, with the greatest emphasis on large pay-off or bonus schemes.,Research conducted over the past 35 years has found little evidence of a significant link between executive pay and performance.,Firstly, executives are more risk-averse than economic theory suggests, preferring clearer pay structures that they can understand and control, over potentially unambiguous but larger pay-offs.,These factors suggest conventional methods of financial reward not only fail to satisfy executives but contribute to inflated pay, rather than regulate it.,After seeing the salary disclosure of her peers, a chief executive is not going to approach the remuneration committee and say, ‘I’m willing to surrender 10% of my pay to enable a fairer playing field'.
Users have to select an account when watching any show on Netflix, and this is something Netflix can leverage by personally addressing you - the viewer - and introducing you to the protagonist.,If the show automatically makes a decision in absence of user making a choice (passive) and makes the show move on, then it seems like there is no additional reward for the viewer to make an actual Active choice.,For Netflix's Bandersnatch currently looks like:
Now again, like games, there is no immediate prospect of Netflix offering a virtual currency as a reward for active user choice (maybe a future prospect).,Done cleverly, Extrinsic rewards work as well as Intrinsic rewards
Author Francis Fukuyama writes that the rapid changes in the political and economic landscape have seen people around the world losing their sense of dignity and thus their identity Sometime in the last decades of the 20th century, world politics changed dramatically.,The latter was underpinned by liberal economic institutions such as the General Agreement on Tariffs and Trade and its successor, the World Trade Organisation.,Between 1970 and 2008, the world’s output of goods and services quadrupled and growth extended to most regions of the world, and the number of people living in extreme poverty in developing countries dropped from 42% of the total population in 1993 to 17% in 2011.,Huge new middle classes arose in countries such as China and India, but the work they did replaced work that had been done by older middle classes in the developed world.,Xi Jinping’s Chinese government has talked at length about China’s “100 years of humiliation” and how the US, Japan and other countries were trying to prevent it from returning to the power status it enjoyed over the past millennia of history.
With these ideas in mind, Alison Divine and colleagues at Canada's Western University paired with fellow researchers in the UK to investigate the possible role of Facebook in stimulating college students (always a good sample for social media research) to increase their exercise motivation.,Including in their study the role of relatedness, or psychological-need satisfaction in exercising with others, the Canada-UK team believed that college students who were more connected on Facebook, and also enjoyed sharing their exercise with other people, would have deeper and more lasting��exercise motivation.,In SDT, the need for relatedness is a potent motivator, and “it is within the social context that needs can be promoted or thwarted, suggesting that Facebook, as a growing part of the social context for undergraduate students, has the potential to play a positive or negative role in exercise motivation and well-being.”,Hence, the authors believe in the perhaps counterintuitive view that Facebook can enhance exercise motivation in a positive sense by building support for physical activity among one’s general group of friends.,On the other hand, for some participants, the Facebook exercise motivation remained positive, allowing them to find enjoyment in physical activity via their feelings of connections to their friends.
A recent essay by Jens Kjeldgaard-Christiansen in The Journal of Popular Culture asks what the psychology behind this evil laugh might be.,Crucially, Kjeldgaard-Christiansen argues that a wicked laugh offers one of the clearest signs that a villain harbors such evil, gaining what Arthur Schopenhauer called "open and candid enjoyment" from others' suffering — moreover, fiction writers know this intuitively, time and again using the malevolent cackle to identify their darkest characters.,Part of the power of the evil laugh comes from its salience, Kjeldgaard-Christiansen says: It is both highly visual and vocal (as the close-up of Jafar beautifully demonstrates) and the staccato rhythm can be particularly piercing.,There are practical reasons, too, for the ubiquity of the evil laugh in children's animations and early video games, Kjeldgaard-Christiansen explains.,The crude graphics of the first Super Mario or Kung Fu games for Nintendo, say, meant it was very hard to evoke an emotional response in the player — but equipping the villain with an evil laugh helped to create some kind of moral conflict between good and evil that motivated the player to don a cape and beat the bad guys.