Comments Off on Sunday Business, The New York Times article on Virgin Atlantic

Dr. Brett- Business Perspective

My twin brother Bill has told me on several occasions to fly Virgin America. He was excited sharing his perspective that they did a much better job of customer service compared to old school airlines. We both agreed that Richard Branson has a special touch and that most everything he does seems better than most. I was both surprised and not so surprised to find out that the airline has been losing money but then again the airline business is brutal. And Branson’s company, Virgin Group, only owns 25 percent of Virgin America.  Maybe he should own more? Regardless, I am looking forward to flying Virgin America and hope that they succeed in large part because flying has become less and less fun since 911. Feeling cramped and unappreciated has become the norm. Occasionally, I quip that if I ran my business the way most airlines do I’d be begging for food!

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